Are you powerful like Stars ……Star Power ?

We all know to get it to the box office we need a Star power.If you want big box office hit for Bodyguard,it pays to sign Salman khan as a lead.

But Business management wants to learn more about start power.Can Films productions depend on star's track record as a predictor of future success? Are two "A-list" stars better than one?

What stars attract the most ticket buyers?

Look at salman khan who have million of fan following ,first he receive an overwhelming response on  his blockbuster movie Dabbang.His charm is all over the country.his charity  Being human and salman every time in the news .

The concept "star power" captures the extent to which an artist's involvement with an entertainment product contributes to the success of that product. That can work in a variety of ways. For example, in the case of films, powerful actors and actresses can help guarantee financing and push a movie through the development process; they can aid in generating interest from theaters across the globe seeking to show the film; and they can help to attract audiences to the film. Their power may find its origins in superior acting skills, a loyal fan base, a knack for picking the most promising projects, a strong relationship with other creative talent, a solid box-office record, or a combination of such factors.

However this star power is indirectly linked to box office hits,the production house will be more confident with the such star rather than experimenting with newcomers

I am still working on the notes of the star power making money everywhere say it advertisement ,televisions ,reality shows and films

There are many to pen down...Katrina kaif,kareena kapoor,Vidya balan,Anushka and Ranbir etc.

Paris hilton marketing tag..go the paris way

I was amused by paris hilton,when i heard she is coming to visit a mall(which is just nearby our office) just to endorse her bags(famously known as PH bags)Was it so much required that the presence of paris hilton will keep the marketing effects  oh mayb ...and thats how i learnt more about paris hilton(famously known as dumb blonde) but ...she is beauty with brains.She’s a real life version of what value is and how it is created today. In parties and  media,she would never say anything about herself rather would mention the designers of her clothes,the club she was going to, who made the sweater for her dog, all without any guarantee of any return. It was no longer that designers and brands noticed her,she paid attention to their brands & they paid money to her .

 The most value able commodity here is attention and you have to get.

She did it all and she was in the news for everything you say it good and you say it bad Its all about marketing.

In India she gave $100 to beggar ,she pitied upon poor people,she  clicked  photographs with localities ,in short endorsed her brand name in India.Now tell me don't you know about all this which are indirectly linked to marketing strategies . 

Whenever she tries to promote herself..she falls flat !!

Why are websites so confusing ?

Why are websites so confusing ?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too.

Some websites ,they are just for hitting the links,page navigation to different pages.

For fundamental reasons,or marketing reason or money making reasons some of the websites are filled with advertisements and links ..while user will to be able to see what he was searching he will land in buying what doesn't want to and that’s the strategy.While we don’t get the perfect information in the website at times it is not so user friendly,why so many helps or hover or tool tips filled rather made it easy and simple for the lay man user.

In the same way Google faces issue in designing the search results page .user at times is not able to search what is actually searched upon? For any given search, the 11th objective search result might be more relevant than any of the sponsored search results displayed on the right; yet it will be displayed on the second search page only—well beyond the reach of most users.

Nowadays,the websites are filled with forms with check boxes for daily alerts too,some of the sites made it required field .

As a layman user when I search for the particular website the first thing on my mind will be I get correct information for what I search

Topics for MBA-IT Projects

·         IT Strategy

·         Open IT Solutions

·         Value innovations

·         Business driven IT Transformation

·         Innovative partnership

·         Analytics Culture: The Secret to Success

·         IT Customer Segment

·         IT Communication channel

·         Business Process Testing

·         Mass Customization through IT

·         Name the Brand through It

·         Marketing a boom through IT

Everything is turning IT

·         Quantity vs. Quality: Exclusion by Platforms with Network Effects

·          Immigrant Innovators: Job Stealers or Job Creators?

·         Platform Competition under Asymmetric Information

·         Managing the Open Source vs. Proprietary Decision

·         The Distinct Effects of Information Technology and Communication Technology on Firm Organization

·         How IT Shapes Top-Down and Bottom-Up Decision Making

·         When Does a Platform Create Value by Limiting Choice?

·         The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption

·         IT Portfolio rationalization

Project management checklist

Integration
Scope
Time
Cost
Quality
Human Resources
Communications
Risk
Procurement
The EPO project management checklists are intended to assist the project manager in planning, executing
and controlling projects.
The checklists consist of Yes/No questions based on the knowledge areas in the
PMBOK ® 2004 edition. If the answer to a question is ‘No’, review the explanation provided and consider
what needs to be done in your organization or on your project to move to a ‘Yes’ answer. Suggested EPO
e-Books and Templates are identified to facilitate the change from ‘No’ to ‘Yes’ answers.

Obtaining Project Approval
Initiating the Project
Tracking Project Progress
Managing Issues & Changes
Closing the Project
Planning the Scope
Planning the Work
Planning Activities
Estimating Activities
Developing the Schedule
Monitoring the Schedule
Estimating Project Costs
Establishing the Budget
Monitoring Project Costs
Quality Management
Inspections
Testing
Human Resource Planning
Managing the Team
Stakeholder Identification
Communications Planning
Reporting Project Status
Risk Identification
Risk Assessment
Risk Response Planning
Procurement Planning
Evaluating Bids & Proposals
Contract Administration

RESEARCH PROPOSAL GUIDELINES

Research proposal will help you for thorough research for your project

RESEARCH PROPOSAL GUIDELINES

POINTS TO CONSIDER

I.                    RESEARCH TITLE

1.                   Research Title must be reflective of its problem

2.                   It must answer the following questions:

2.1                What question will answer THE FOLLOWING

2.1.1           What are you trying to investigate?

2.1.2           What are you trying to find out, determine or discover?

2.2                Who question will answer who are the respondents or subjects of the study

2.3                Where question will indicate the research locale, setting or the place where the research study is conducted.

II.                  BACKGROUND OF THE STUDY

1.                   The proponent should describe the existing and prevailing problem situation based on his/her experience. This scope may be global, national, regional and local.

2.                   The proponent should give strong justification for selecting such research problem in his/her capacity as a researcher. Being a part of the organization or systems and the desire and concern to improve the systems.

3.                   The researcher should link and relate the background of the study to the proposed research problem.

III.               REVIEW OF RELATED LITERATURE

1.                   Related literature includes research findings, published or unpublished theories and principles formulated by experts or authorities in some field or discipline; and ideas or opinions of experts contained in books, pamphlets magazines and periodicals.

2.                   It should be written in terms of the purpose of the study.

3.                   It should give more weight to studies considered more authoritative as evaluated and should give reference to primary rather than secondary sources.

4.                   It should be organized thematically to conform with the specific problems.

5.                   It should be synthesized such that evidence from all the studies reviewed would get an overall understanding of the state of knowledge in the problem area.

IV.                CONCEPTUAL/ THEORETICAL FRAMEWORK OF THE STUDY

1.                   CONCEPTUAL FRAMEWORK

1.1          The conceptual framework is the schematic diagram which shows the variables included in the study.

1.2                Arrows or line should be properly placed and connected between boxes to show the relationship between the independent and dependent variables.

1.3                All the independent and dependent variables should be clearly discussed and explained how these would influence the results of the study.

2.                   THEORETICAL FRAMEWORK

2.1                The theoretical framework consists of theories, principles, generalizations and research findings which are closely related to the present study under investigation. It is in this framework where the present research problem understudy evolved.

2.2                Authors of these theories and principles should be cited. As much as possible research findings and theories should be correct.

V.                  STATEMENT OF THE PROBLEM

1.                   There should be an introductory statement which reflects the main problem of the study.

2.                   Sub-problem should be stated in such a way that it is not answerable by either yes, no, when and where.

3.                   Sub-problems should include all the independent and moderate variables which are reflected in the conceptual framework.

4.                   Sub–problems should be arranged in logical order and extensive in coverage and must be mutually exclusive in its dimensions.

5.                   If the research is quantitative avoid the “how questions."

VI.                ASSUMPTIONS

1.                   Assumption refers to a proposition of some occurrences or considerations that may be considered in eliminating the area of the study.

2.                   It is a proposition which a researcher asserts based on his own intuition, experience, and observations but which is not scientifically proven. It is adopted as a premise to the solution of the problem envisioned in his study.

VII.             SIGNIFICANCE OF THE STUDY

1.                   This section describes the contributions of the study to knowledge. This could be in the form of new knowledge in the field, a check on the major findings of other studies, a check on the validity of findings in a different population, a check on trends over time and a check on the other findings using different methodology.

2.                   It discusses the importance of the study to the society, the country, the government, the community, the institution, the agency concerned, the curriculum planners and developers and to the researchers.

3.                   It expounds on  the study’s probable impact to education, science, technology, on-going researchers and etc.

VIII.           DEFINITION OF TERMS

1.                   The terms which connote different meaning from the conceptual or dictionary definitions should be operationally defined to facilitate the full understanding of the text by the readers.

2.                   The terms to be operationally defined are those used throughout the study and may be a word or a phrase, usually taken from the title, the statement of the problem or hypothesis.

3.                   The terms should be arranged in alphabetical order and the definitions should be stated in complete sentences.

IX.               SCOPE AND LIMITATION

1.                   This section explains the nature, coverage, and time frame of the study.

2.                   It presents in brief the subject area of investigation, the place, the time period, or school year covered.

3.                   It discusses the variables included in the study and the exclusion of other variables

which are expected to be included.

4.                   It indicates the extent of capability of results arising from the sampling population

X.                  METHODOLOGY

1.                   This discusses the research locale, research design, population sampling or respondents of the study, research instrument, and the statistical treatment of data.

1.1                Research Locale

1.1                This discusses the place or setting of the study. It describes in brief the place where the study is conducted. Only important features which have the bearing on the present study are included.

1.2                Shows the target population.

1.2          Research Design

1.2.1       This describes the research mode whether it is true experimental or quasi-experimental design, descriptive or survey research, historical research, qualitative research, ethnographic and etc.

1.3          Population Sampling or Respondents of the Study

1.3.1           This describes the target population and the sample frame.

1.3.2           It specifies the sampling technique used and how the sample size is determined.

1.4           Research Instrument

1.4.1           This explains the specific type of research instrument used such as questionnaire, checklist, questionnaire-checklists, structured interview, teacher–made test, standardized instrument which are adopted or borrowed with permission from the author or from other sources.

1.4.2           The parts of the instruments should be explained and what bits of information are derived.

1.4.3           The establishment of validity and reliability should be explained and only experts should be chosen to validate such instrument. Specific and appropriate statistical test used should be given and the computed values derived. Interpretation should be included in the discussions.

                            1.5         Statistical Treatment of Data

1.4.4           Explain how each statistical test is used in the treatment of data.

1.4.5           If the research instrument included options which are scaled, explain how each scale is given the weight, its interval and class limits.

XI.               BIBLIOGRAPHY

1.                   This include all materials used and reviewed by the researcher, such as books, magazines, periodicals, journals, thesis or dissertation (published or unpublished). Monographs, speeches and modules, web page or internet, etc.

2.                   In the choice of bibliographic materials, the following should be considered:

2.1                Relatedness to the research problem.

2.2                Inclusion of recent publications (materials published in the 50’s up to 70’s should not be included).

XII.             WORKPLAN

(Please use the Gantt Chart)

XIII.          FINANCIAL PLAN

Work plan and financial plan must go hand in hand. The purpose is to trace all the activities to be accomplished in undertaking the study and the corresponding financial requirements in carrying out these activities.

The researcher/proponent must make careful estimates of all expenses that are likely to be incurred in carrying out the project. It contains the following: Personnel Requirement, Materials and Supplies, Communication Services and Other operating expenses such as research-related travel and transportation, materials reproduction, testing fee, computerization, evaluation fee, etc.